Category: Fiat
Automotive executives talk about Russia and Ukraine

The 84th Geneva International Motor Show was full of exotic cars, a 24 hour of Lemans hall and eco-friendly cars. In the background, in dimly lit rooms, in roundtables with executives the questions were starting to filter in. All of the car manufacturers, European, American and Asian are concerned about the economic threat to a [...]

Luca Dal Monte on the history of Maserati

Luca Dal Monte, Director of global communications for Maserati, talked to Lou Ann Hammond, CEO, www.drivingthenation.com about the history of Maserati. Next year is the 100th anniversary of Maserati. Who are the people that created Maserati? Where city did they start creating Maseratis in? Who have been some of the owners and who owns Maserati [...]

Fiat’s designer, Fabrizzio Vacca, on the Fiat 500L

Baltimore, MD – “The Fiat 500 is known as Mammone in Italy, a Momma’s boy,” Fabrizio Vacca, one of Fiat’s senior interior designers from Centro Stile in Turin who worked on the 500L’s interior said, at the same time he started backtracking, realizing he was talking to an American who might have thought he was [...]

2014 Fiat 500L commercial “The British are coming… the Italians are coming…”

Recently we saw Audi take Mercedes-Benz head on with the Vulcan grip commercial which I thought was hysterical. Now Fiat is throwing down the gauntlet in front of MINI in a soon to be released commercial that you get to see here first. MINI started out as a British car company and is produced in [...]

We are at a Fiat 500 EV event. Some of the information (the most important things, like price! are still embargoed, but I’ve got some folks that can answer the questions that aren’t embargoed. Top on the list is Nicole Longhini product manager for 500e! Ask any questions you want and we’ll answer the ones [...]

Tim Kuniskis on the 2013 Fiat 500E

Timothy Kuniskis, recently named President and CEO of the Dodge Brand, is the former head of the FIAT Brand for North America. Before he left Fiat, Kuniskis talked to Lou Ann Hammond, CEO, www.drivingthenation.com about the 2013 Fiat 500E. Fiat gives you two options, buy or lease. The Fiat 500E goes on sale this summer, [...]

An Analyst’s view of Europe on the eve of the 2013 Geneva auto show

In January, 2013, at the Detroit auto show I interviewed Anthony Pratt, Director of Forecasting, Polk of America. I asked Pratt about Europe, what Polk was forecasting for 2013 and beyond for Western, Eastern and Central Europe. Polk has a downside scenario and an upside scenario. Would Germany going into a recession be in the [...]

Tim Kuniskis, head of the Fiat brand, North America

Los Angeles, CA -Tim Kuniskis, head of the Fiat brand in North America, talked to Lou Ann Hammond, CEO, www.drivingthenation.com at the 2012 Los Angeles auto show. In 2011 fiat sold fewer than 20,000 units. According to Automotive News, Fiat sold 3,603 in November, 2012, an increase of 123% over last November. Year-to-date for 2012 [...]

Los Angeles auto show on the John Batchelor radio show

Los Angeles, CA – Lou Ann Hammond, CEO, www.drivingthenation.com, talked to John Batchelor radio show host about the Los Angeles auto show and the parties before it. Hammond took time out from a Ford party, at Universal Studios, where professional rally driver Ken Block was drifting in a 2014 Ford Fiesta ST. California is critical [...]

Sao Paulo, Brazil (Brasil) – Car companies in Europe are shutting production plants, China’s economy is slowing. CEOs from car companies, such as General Motor’s CEO, Dan Akerson, and the Chairman of the Board of Management (CEO) of Volkswagen AG, Martin Winterkorn, are happy to be attending an auto show in Brazil. Lamborghini’s President and [...]