Category: Mazda
2013 Shanghai auto show floor scenes

Shanghai, China – Scenes from the 2013 Shanghai auto show includes the women, the characters, the police and the cars. Watch the video to see BMW, BYD, Peugeot, Renault, Jaguar, Mercedes-Benz, Cadillac, Geely, Opel, Mazda, Smart, Brabus, Citroen, Luxgen, JAC, Infiniti, Volvo, Continental, Buick, Kia, Chevy and Jeep on the floor of the Shanghai auto [...]

Mazda’s Derrick Jenkins on the 2014 Mazda Mazda6

Mazda’s Chief designer, Derrick Jenkins, talks about the history of the Mazda6 design. Mazda has brought out concept cars for many years, each more beautiful than the previous one. Now Mazda is producing aspects of those concept designs on production vehicles. Jenkins went to school for car design. What is the one thing in the [...]

Mazda’s Robert Davis on the 2014 Mazda Mazda6

California is a critical state for Mazda. Robert Davis, Senior Vice President for U.S. Operations, reminds me that they are headquartered in California, so he knows the California Air Resources Board (CARB) emissions requirements all too well. “We’re a smaller manufacturer, so the ability to meet the requirements they give us are a little bit [...]

Derek Jenkins on Mazda’s new flop

Derek Jenkins, Chief designer for Mazda North America, talked to Lou Ann Hammond, CEO,, about a paint technique called flop.It’s not a paint color, but a technique that allows certain ingredients to have greater flop, a higher high and a darker dark.       Loading the player… jwplayer(“myElement”).setup({ file: “″, image: “”, });

Dave Coleman on Mazda’s skyactiv technology

Dave Coleman, vehicle development engineer for Mazda North American Operations (MNAO), explains Mazda’s skyactiv technology to Lou Ann Hammond, CEO, Since torque converters work best at low speeds Mazda added a multi-plate clutch to the torque converter. Coleman shows the old system and the new system through pictures and animation (courtesy of Mazda). It [...]

It’s that time of the year again, time to whittle down the long list of new cars and trucks to decide which one is crowned car and truck/utility of the year award for 2013. The list below is referred to as the long list. For the most part, all new cars and trucks make it [...]

Aerodynamics and the art of design of the Mazda CX-5

Derek Jenkins, Mazda’s Design Director, talked to Lou Ann Hammond, CEO,, about Aerodynamics and how much the designer works with the engineers on designing for more fuel economy. At what point in the design game does the designer talk to the engineers, and has that changed over the year?     Loading the player… [...]

2013 Mazda CX-5

Dave Coleman is the Vehicle Development Engineer at Mazda’s research & development. Coleman took time to talk to Lou Ann Hammond, CEO, about the 2013 Mazda CX-5. Watch the video as we go around Laguna Seca’s Mazda raceway, out on the Monterey streets and stop to view the sunset on Monterey peninsula. It’s all about [...]

Are you part of the 99% that hasn’t received a raise? When most people think of cars under $15,000 they think of emerging countries, and cars like the NANO. But you can buy some sweet little rides for under $15,000. And look at the miles per gallon, some get up to forty miles on the [...]

2012 Mazda Mazda3 with Skyactiv technology

There’s a reason Mazda decided to put their new Skyactiv technology on the new 2012 Mazda Mazda3. The Mazda3 model is Mazda’s best-selling vehicle worldwide and accounts for nearly two thirds of all Mazda car sold in the United States. The new number to remember is 12:1. The compression ratio. The 2012 Mazda3 with SKYACTIV [...]