Category: Ford

“We don’t have all the answers, because we don’t even know all the questions” Venkatesh Prasad, group and senior technical leader, Vehicle Design and Infotronics, Ford Research and Innovation “At Ford, we view ourselves as both a mobility and an auto company, as we drive innovation in every part of our business,” said Mark Fields, [...]

North American International Auto Show, Detroit, MI, Monday, January 12 – The three finalists for the 2015 North American Car of the Year are the Ford Mustang, Hyundai Genesis, and Volkswagen Golf. The three finalists for the 2015 North American Truck/Utility of the Year are the Chevrolet Colorado, Ford F-150, and Lincoln MKC. AND the [...]

Some people draw lines in the sand, but Land Rover draws vehicles in the sand. In 1947 Maurice Wilks and his brother Spencer drew what they imagined the first ever Land Rover in the sands of the red wharf bay. Here is a video of a Land Rover being drawn in the sand. From Land [...]

The Jaguar F-Pace will be part of the future of Jaguar, but for now we got to hear Jaguar’s chief designer, Ian Callum, talk about the car and the name of the sports crossover, Grace, Space, Pace. Here is Ian Callum on the eve of the 2015 NAIAS. From the Jaguar F-Pace release: Jaguar announces [...]

Elizabeth Halash, Ford Motor Sync3 engineer, talks to Driving the Nation about the 3rd generation SYNC from Ford Motor Company. For the first time Ford is not partnering with Microsoft, but with Panasonic on the SYNC3. Ford has also dropped the My Ford Touch nomenclature. In 2007 Ford partnered with Microsoft and showcased their first [...]

Janet Seymour, Black Label, Colors and materials design manager, Lincoln Black Label, talked to Lou Ann Hammond, CEO, Driving the Nation, what could be the first bespoke option for Lincoln vehicles. Only six states offer it so far, and only 32 car dealers in those six states offer it, but soon, the Nation will get [...]

Matt Zuehlk, Ford Explorer brand manager, talked to Lou Ann Hammond, CEO, Driving the Nation, about the 2016 Ford Explorer that was shown at a preview before the Los Angeles auto show. Zuehlk describes the Platinum as the “highest execution of Explorer ever”. “Bringing Explorer Platinum to market is a natural extension of the Explorer [...]

Women journalists from fifteen different countries voted and the results are in! 2014 Women’s World Car of the Year is the Mercedes-Benz S-Class The top three cars overall were the Mercedes-Benz S-Class, Audi A8 and Tesla Model S, respectively. There were ten different criteria which remained the same in each of the six categories. The [...]

Deborah “Debbie” Mielewski is a female engineer at Ford that has created some really crappy ideas, crappy ideas that took up time and money inside of Ford Motor Company. It was some silly green sustainable materials project that created seats from soy bean. Ford could have used that money on other projects, but every time [...]

Moray Callum, Ford Vice President of Design, Global talked to Driving the Nation about the design of the 2015 Ford Edge. The Ford Edge has been on the market since 2006. Design can be a tricky thing, too much change and you lose your loyal base, not enough change and you lose your loyal base. [...]