Category: Nissan

Peter Bedrosian, Product Planning Manager for Nissan Commercial Vehicle, talked to Lou Ann Hammond, CEO, Driving the Nation at the 2014 Chicago auto show about the design by Nissan of the taxi. Bedrosian says it is the first time a car company has designed a vehicle as a turn-key taxi with an integrated partition. Lots of room [...]

Lou Ann Hammond, CEO, Driving the Nation, talked to Shiro Nakamura, Senior Vice President of Nissan’s creative design team at the 2014 North American International Auto show (NAIAS) What does Nakamura think about when he starts to design a car, what does he draw upon for each design? Nakamura is the chief designer for Infiniti [...]

The front doors to 214 Lafayette St in the village are funky pieces of plywood painted black with silver hinges holding them in place. Go past those doors and you are in a 13,000 square foot 5-story house requit with an indoor pool full of nubiles swimming in synchronization. A Nissan GT-R sits in the [...]

President of Infiniti Motors, Johan de Nysschen

Johan de Nysschen is the global boss of Infiniti, based in Hong Kong. de Nysschen talked to Lou Ann Hammond, CEO, Driving the Nation, about the change in structure, innovation and future technology inside Infiniti’s concept cars. Nissan’s CEO, Carlos Ghosn, hired de Nysschen, primarily because of his success as Audi’s U.S. boss. de Nysschen, [...]

Sebastian Vettel helping Infiniti refine the drive

Sebastian Vettel, Sebastian Vettel, Sebastian Vettel. Everywhere I turn I’m hearing the name Sebastian Vettel. I was watching The Amazing Race the other day and the contestants had to go around the race track in the desert of Abu Dhabi Gran Prix and find the driver who had gone around it in the fastest time. [...]

Infiniti’s Johan de Nysschen, product & profit and challenges

Nashville, Tenn – Johan de Nysschen, Infiniti’s president, talked to Lou Ann Hammond, CEO, DrivingtheNation about marketshare, brand loyalty, revenue, and profits. Infiniti owns 8% of the premium luxury market, selling about 120,000 cars in 2012. I asked de Nysschen to compare brand loyalty to marketshare. de Nysschen said that he had not had statisticians [...]

Nissan Connect on the 2014 Nissan Rogue

Jonathan Tarlton, part of the Nissan vehicle connected services group, talks to www.drivingthenation.com about the infotainment in the 2014 Nissan Rogue. Tarlton talks about Sirius XM travel link and smart phone integration. Tarlton shows us how to personalize and customize their car through Nissan Connect. Since the system is cloud based it can be updated [...]

Nissan’s COO, Toshiyuki Shiga – 100% Nissan

Mr. Toshiyuki Shiga has been the Chief Operating Officer of Nissan Motor Co. Ltd. since April 2005, but he has been “100% Nissan all my life.” Here is Shiga-san spontaneously pulling out a picture of himself at 5-years old, at the wheel of a Datsun 1000 sedan 210. Shiga talks about his father and his [...]

Shiro Nakamura on Nissan’s heritage racing cars

Southern California – It was the first night of Nissan 360, a global view of all of Nissan’s cars. Nissan’s Creative Director, Shiro Nakamura, talks about Nissan’s Heritage Racing Vehicles. The first car is the Datsun 210 from the 1958 Mobilgas Australian historical endurance race. Nissan was represented by two Datsun 210 cars, the Fuji [...]

Infiniti Q30 at the Frankfurt auto show

Infiniti’s Executive Design Director Alfonso Albaisa, gave Driving the Nation a preview of his thoughts on the Infiniti Q30 for the unveil at the Frankfurt auto show. from the Infiniti press release: The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers. [...]