Category: Audi

Filip Brabec is Director, Product Planning, for Audi of America, responsible for product definition and configuration of current models as well as setting the lineup for future product. Brabec talked to Lou Ann Hammond, CEO, Driving the Nation, at the 2014 North American International Auto Show (NAIAS) held in Detroit, MI about future product and [...]

San Mateo, CA – Scott Keogh, President Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, about the Audi A3. Audi of America had to go to Audi AG to get permission to produce an A3 sedan. With Volkswagen sedans not selling well in America how hard was it for Audi of [...]

Geneva Motor Show, Russia and Ukraine, Cars and gas on the John Batchelor radio show

Russia and the Ukraine are starting to seep into the Geneva Motor show discussions and there is concern about what will happen if this situation is not contained soon, if cooler heads do not prevail. European, American and Asian car makers are closely monitoring the “situation” in Ukraine. According to the Association of European Business [...]

Audi Press Release Emotion, dynamism and high-tech – The new Audi TT A completely revised edition of a modern classic is ready to take center stage: The Audi TT and Audi TTS will celebrate their world premieres at the Geneva Motor Show (these vehicle are currently not available for sale. they do not yet have [...]

Audi Press Release Laser light assists the Audi drivers at Le Mans Audi tests innovative lighting technology on the race track New R18 e-tron quattro combines matrix LED and laser light Prof. Dr. Ulrich Hackenberg: “Laser light is the future” LED daytime running light, LED headlights, matrix beam and now laser light: Audi is again [...]

Scott Keogh, President of Audi of America, on technology and sales

Scott Keogh, President of Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, at the 2014 Consumer Electronics Show (CES) about technology and sales in Audi. At CES Audi announced that AT&T would be a provider and Audi would start incorporating 4G LTE in their cars. Audi is known for their LED [...]

Audi’s EVP & COO, Mark Del Rosso

At the 2013 Los Angeles auto show Mark Del Rosso, Audi of America’s Executive Vice President and Chief Operating Officer, talked to Lou Ann Hammond, CEO, Driving the Nation talked about marketshare and brand loyalty. Does Audi’s increase in marketshare come from other brands inside Volkswagen or from luxury brands outside of Volkswagen? Audi announced [...]

Tesla talks to Google, Audi puts a Vulcan grip on Mercedes with a fascinating self-parking car

John Batchelor, host of the John Batchelor radio show, talked to Lou Ann Hammond, CEO, about tesla talking to Google about autonomous vehicles, and Audi’s car commercial that star Zachary Quinto and Leonard Nimoy. Google was the first autonomous vehicle to get a license to drive their autonomous vehicles in Nevada, Audi was the [...]

Scott Keogh: The difference between diesel and gasoline

When Scott Keogh, President, Audi of America, was at the 2013 Washington Auto Show he talked to Lou Ann Hammond, CEO,, about the difference diesel has made in the United States, “Since Audi brought out its first diesel in 2009 till now, it has reduced US fuel consumption by 4.6 million gallons, it has [...]