At the 2012 Los Angeles auto show General Motors showed off their newest edition of infotainment, an Apple voice activation product called SIRI. Sarah LeBlanc, global program manager for General Motor’s MyLink is still enthusiastic about Apple, “when Apple made the announcement last summer to work with OEMs, General Motors jumped at the chance. We have worked very closely with the Apple team to integrate the voice recognition into our vehicle. We even gave them a car so that they could test the system in our car.”

SIRI is not perfect at voice recognition, which is evidenced when LeBlanc says “See you then” and SIRI comes back with CNN. It is interesting that people who use SIRI can usually figure out what SIRI meant. My husband and I text each other all the time using SIRI and the convenience is worth the occasional wrong word.

According to J.D. Power and Associates, 74 percent of Gen-Ys want voice activation in their car. Sub-compacts are on the rise, partly because of fuel economy, but also because sub-compacts are no longer little tin boxes. Car companies are putting content in sub-compacts that was previously reserved for luxury cars. General Motors will bring SIRI out in the Spark and Sonic first, a nod to the Gen-Y group.

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