Los Angeles, CA – James D. Farley, Jr., executive vice president of Global Marketing, Sales and Service, Lincoln, Ford Motor Company, talked to Lou Ann Hammond, CEO, www.drivingthenation.com at a party at Universal Studios the night before the 2012 Los Angeles auto show commenced.

We talked about the 1-liter, 3 cylinder turbocharged 2013 Ford Fiesta ecoboost engine. Farley told me that in many cases today that fuel economy is more important than brand loyalty. How many vehicles over 40 mpg will Ford have in their line-up? Are they hybrids?

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