Hiroshi Tamura, Nissan MotorChief Product Specialist, also known as the Father of Nismo talked to Lou Ann Hammond, CEO, www.drivingthenation.com.
When we think of Nissan Nismo we think of performance vehicles, such as a 370Z nismo, or GTR Nismo. We don’t usually think of the Nissan Juke as a performance car. Tamura-san says there is a philosophical difference. Nismo is an increase in performance and other added benefits, as explained by Tamura-san.