When Scott Keogh, President, Audi of America, was at the 2013 Washington Auto Show he talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about the difference diesel has made in the United States, “Since Audi brought out its first diesel in 2009 till now, it has reduced US fuel consumption by 4.6 million gallons, it has saved consumers more than $26 million and removed 22,000 tons of carbon dioxide from the environment.”

But it was when Keogh explained the simplicity of thought about diesel that it clicked. In the video Keogh explains what it is that consumers see subconsciously that makes diesel as appealing as gasoline.

Will Audi bring a diesel out in the A3?

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