Recently we saw Audi take Mercedes-Benz head on with the Vulcan grip commercial which I thought was hysterical.
Now Fiat is throwing down the gauntlet in front of MINI in a soon to be released commercial that you get to see here first.
MINI started out as a British car company and is produced in England. So it’s really funny when we see Paul Revere riding through the streets of America warning the Americans that the British were coming. We see a group of redcoats, or what Revere thinks are redcoats, using all the horsepower they could muster, leaving a trail of dust behind them.
The Americans are bored, not interested, they go about their business. Revere realizes he has made a mistake and starts the warning over, “the Italians are coming, the Italians are coming”.
That’s when the fun begins. Watch the commercial and be amused as things take a twist.