Los Angeles, CA – Mark Fields, Chief Operating Officer, Ford Motor Company, talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about how critical California is to Ford Motor Company.
Ford brought the Flex out to what would seem to most mild sales. But to Ford, those sales were critical because they were in California, a territory Ford wants a bigger hold of in terms of sales. What is Ford known as in California? How are they changing that stereotype?
California’s ethnic group is growing. According to the U.S. Census Bureau White will make up 39 percent of California (compared to 63 percent over the Nation) and Hispanics will make up 38 percent of California (compared to 17 percent over the Nation). Over 43 percent of homes in California speak a language other than English (compared to 20 percent Nationwide). How will Ford market to this diverse market?