What do you do when you know the journalists are already tired of the canned webcasts with the talking heads and their prepared answers? Especially if you don’t have a production vehicle made out of real sheet metal to show. Call Infiniti, they’ll tell you what they did.
Infiniti unveiled the M using a state-of-the-art technology called virtual video mapping. The vehicle reveal was entirely computer-generated, no physical vehicle was used. Infiniti partnered with RTT USA and Klip Collective to create an exact computer-generated rendering of the M using engineering data. Using their video mapping technology, Klip created a three-dimensional video installation to showcase the new 2011 Infiniti M. The rendering was projected onto a 3-D foam model using topographical site-specific video projection imaging that mimicked the vehicles physical presence.
It was cool, but the lighting wasn’t good for shooting video, but we got what we could. Just remember, this is not a real car.
The third generation 2011 Infiniti M performance luxury sedan was unviled at the 59th Annual Pebble Beach Concours dElegance. This will be the first Infiniti to be sold in 32 markets around the world, including Western Europe.
The 2011 Infinit M will be offered with V8 and V6 engines. The 2011 M models will be designated the Infiniti M56 and Infiniti M37 respectively, reflecting their displacement engines. The M56 V8 is expected to offer more than 400 horsepower. For Western Europe, the M56 will be replaced by a V6 performance diesel.
The 2011 Infiniti M also features a completely redesigned body. Nissan says the front end and deeply sculpted fenders were inspired by the Infiniti Essence concept car. The new M comes with improved performance from the new engine lineup, but Nissan says fuel consumption will be reduced.
The 2011 M will add a blind spot intervention system to their technology lineup. The 2011 Infiniti M is scheduled to go on sale across the world starting in the spring of 2010.