2012 Ferrari 458 racing at Infineon with Marco Mattiacci on Driving the Nation

Drivingthenation.com was at Infineon raceway for the Ferrari 458 customer appreciation day. Mattiacci talked to Lou Ann Hammond, CEO, www.drivingthenation.com about the race day and the Ferrari customers.

Marco Mattiacci, president and CEO of Ferrari North America was named 2012 Automotive Executive of the Year Award, partly because he understands his customer base and his loyal to their wants. I would say needs as well, but the reality is no one needs a Ferrari. Yearning, burning desire is not a definition for need, but sometimes want is more important. Sometimes the want to have a Ferrari is what consumes a person to be the person they are. Because it does take money to own a Ferrari.

The 458 is meant for the track, and only for the track. The 458 is the car for the rich and Infineon was their sandbox on this Sunday morning.

Watch the video as you see some of the older cars mixed in with the newer cars, the wheels alone are a piece of art. Each paddock at Infineon was filled with customers helping each other, or engineers from Ferrari working with the customers.

By | 2017-03-22T08:01:08+00:00 July 28th, 2012|Categories: Automobiles and Energy, Ferrari, Racing, Video, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.