Tribeca, New York – We’re in the TRIangle BElow CAnal street, the celebrity meca of the cool New Yorkers. Fiat has set up a Fiat rave. We got the text and met up with Laura J. Soave, Head of the Fiat Brand for North America. Soave reports to Sergio Marchionne, Chairman of Fiat Industrial S.p.A, and CEO of Chrysler Group LLC, a division of Fiat S.p.A.
Soave took us on a journey of the history of Fiat. In this video you get to see the original Fiat 500C along with the new Fiat 500C. The Fiat 500 was launched as the Nuova (new) 500 on July 4, 1957.
About Fiat, from Fiat:
Power (SAE net) 101 bhp (75 kW) @ 6,500 rpm (73.8 bhp/L)
Torque (SAE net) 98 lb.-ft. (133 N¢m) @ 4,000 rpm
Max. Engine Speed 6,900 rpm (electronically limited)
Fuel Requirement 87 octane (R+M)/2 acceptable
91 octane recommended
Estimated EPA Fuel Economy mpg (City/Hwy) 30/38 (5-speed manual)
27/32 (6-speed automatic)
Fiats eco:Drive Application collects all necessary data relating to vehicle efficiency and, through the BLUE&ME USB port, transmit’s it on to any USB memory stick. Once the driver plugs the memory stick into his or her personal computer, the system presents the driver with the Fiat 500cs detailed environmental performance, including the CO2 emission level for each trip. In addition, FIATs eco:Drive Application analyzes the drivers style and provides recommendations on how to modify his or her driving style to help reduce fuel consumption and CO2 emissions.
Originated in Europe, Fiats eco:Drive Application has encouraged drivers to set challenges “ CO2 reduction targets for specific journeys or over a set period of time. And as part of a global “eco:Ville” community, the system encourages all drivers to come together and pool their fuel and emissions savings to illustrate how many drivers individual contributions help the greater good.
Two new well-equipped Fiat 500c models
The new 2012 Fiat 500c offers two exciting models infused with style, technology and convenience features to make life under the open sky more personalized and fun.
Fiat 500c Pop – starting MSRP $19,500
Designed for the individual who wants Italian style, efficiency and personalization options, the new 2012 Fiat 500c Pop model includes a premium dual-layer power-cloth top, manual transmission, 15-inch steel wheels with chrome-accented wheel covers and all-season tires, seven standard air bags, air conditioning, AM/FM/CD/MP3 radio with auxiliary audio input, chromed exhaust tip, power windows, power door locks, power heated mirrors, speed control, BLUE&ME Handsfree Communication technology with USB port, eco:Drive Application and iPod control capability, leather-wrapped steering wheel with audio controls, reconfigurable Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring display (TPM).
Fiat 500c Lounge – – $23,500
Tailored for the individual who wants their cabrio to reflect their fashion-oriented lifestyle, the new 2012 Fiat 500c Lounge model features premium amenities (in addition to the Fiat 500c Pop features) including the all-new six-speed automatic transmission with driver-selectable gear changes, front- and rear-fascia chromed accents, chromed mirror caps, fog lamps, 15-inch aluminum wheels with all-season tires, premium cloth seats, SIRIUS Satellite Radio, automatic climate control, and BOSE® Energy Efficient Series audio system with six premium speakers and subwoofer and security alarm.
14 exterior colors:
Nero (black), Rosso (red), Bianco (white), Azzurro (blue), Grigio (gray), Argento (silver), Giallo (yellow), Mocha Latte, Verde Chiaro (light green), Rame (copper), Espresso, Verde Oliva (olive green), Rosso Brillante (tri-coat pearl red) and Bianco Perla (tri-coat white)
3 cover colors:
power-up, or down
Black, Bordeaux, Tan