Poetry in motion
See her gentle sway
A wave out on the ocean
Could never move that way
I love every movement
And there’s nothing I would change
She doesn’t need improvement
She’s much too nice to rearrange
Poetry in motion
Dancing close to me
A flower of devotion
A swaying gracefully
Johnny Tillotson couldn’t have known in 1981 that his song would fit perfectly with the new 2018 Rolls-Royce Phantom 8, but it does. In the last 92 years, this is the eighth generation of the Phantom. Phantom VIII builds on the bespoke that Rolls-Royce capturing the essence of beauty, wrapped in technology and an all-new aluminum architecture, which will be the underpinning going forward, even for the Cullinan SUV.
The seventh generation of Phantom started production in Goodwood over 13 years ago. You would think that the historic announcement of a new Phantom would mean that people would wait and buy the newest edition, but all 50 of the final Phantom Coupé and Drophead Coupé Zenith Collection cars have been snapped up and added to someone’s lucky collection. Rolls-Royce will also build the last Phantom VII limousines this year. The Phantom VII line closes on 31 December 2016, but before that, the highest of bespoke Phantom orders will be filled.
The pinnacle of the brand, the Rolls-Royce Phantom 8 has stretched the creative imagination of the Goodwood creators, calling it the architecture of luxury. The sumptuous leather with the embossed Spirit of Ecstasy is such a lovely touch. The gallery is meant to be personally designed, such as roses out of porcelain, going with the tagline, “your imagination is our limit.” The backend of the new Phantom is classic Rolls-Royce, even though the new Phantom 8’s was inspired by the futuristic 100EX concept.
The Art of Movement
“Art is at the heart of the conception of the New Phantom’s interior,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “As an interest, we know that a huge number of our clients are patrons of art and indeed have their own private collections. Art is a binding factor for many of them.”
“In the 18th century, miniatures were highly fashionable and valuable items of art that allowed their owners to carry images of their loved one with them wherever they traveled. I really loved that idea of taking your art with you, when traveling, and so I acted on it,” continues Taylor. “Now, our clients will be able to do the same.”
“Phantom is the epitome of effortless style, a historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own. New Phantom raises a glass to an illustrious design legacy while forging a modern and revitalized presence for the next era of Rolls-Royce design.”
An entirely new, 6.75-litre V12 powertrain has been engineered for New Phantom, employing two turbochargers that contribute to a low-end torque output of 900Nm at an incredibly low 1,700 rpm delivering 563 bhp or 420kW of power. The Satellite Aided Transmission (SAT), married to a ZF 8-Speed gearbox ensures that the driver can take whatever the road has in store for them.
Safety assistance systems on-board the Phantom eight include: Alertness Assistant, a 4-camera system with Panoramic View, all-around visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry-leading 7×3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.
As is with each piece of moving art, the feeling of lightness and simplicity, combined with a modern look and an effortless elegance is the commanding force behind creating a signature Phantom look.