Roderick MacKenzie is the vice president of Automotive Business Development for Aha Radio at Harman International. MacKenzie talked to Lou Ann Hammond, CEO,, and John Batchelor, host of the John Batchelor radio show, about AHA.

AHA is going into Subaru, Honda and Acura. What is AHA? MacKenzie says to think of it as the fourth band of radio.

How do I acquire it? Is it free?

Aha Radio aggregates your favorite content from the web, and allows you to listen to it on-demand. If you are in the middle of a podcast you can pick it up right where you left off. It doesn’t matter whether you are listening on your phone, or a car stereo that is compatible the content you want is with you. AHA says you will have your favorite podcasts, internet radio, on-demand music, personalized traffic reports, restaurant recommendations, and even AUDIO updates from Facebook and Twitter.

In this example, instead of downloading the John Batchelor radio show the day after his show you can tap the icon in the AHA app on your phone and listen to the entire show on-demand. Batchelor’s show isn’t on there yet, but some of your other favorite podcasts are. You can put Batchelor’s information in AHA and it will come up.