Alex Innes is the bespoke designer for Rolls-Royce. Innes studied automotive design under the umbrella of industrial design and came to Rolls-Royce five years ago, right out of college. It’s striking that such a young man is designing a car for such a mature cultured car owner. There are products and designs that you will only see on a Rolls-Royce because they have been produced by Innes’ group especially for one customer. It is the bespoke side of Rolls-Royce, the side that is just as important as the car itself.

Where does the word bespoke come from? What does it mean? The focus of bespoke is to detail. The cars are big, but the details that make bespoke original and genuine are small, down to a micro-level.

Rolls-Royce has a long standing association with aircraft and aviation. One of the founding fathers, Charles Rolls, was an aviator. In the early days Rolls-Royce created the R-Type aero engine, the Merlin engine, the Spitfire and the Griffon. The R engine held the land, water and air speed simultaneously. In the Rolls-Royce aviator car there is a fast jet plane clock, with the Haptic feedback intact, instead of a Rolls-Royce clock.