R. L. Polk’s Analyst view of Europe on the eve of the 2013 Geneva auto show

R. L. Polk’s Analyst view of Europe on the eve of the 2013 Geneva auto show

In January, 2013, at the Detroit auto show I interviewed Anthony Pratt, Director of Forecasting, Polk of America. I asked Pratt about Europe, what Polk was forecasting for 2013 and beyond for Western, Eastern and Central Europe.

Polk has a downside scenario and an upside scenario. Would Germany going into a recession be in the downside scenario, or is that more of a possibility than most people realize? Western Europe saw a decrease in sales of 8.5% in 2012. How bad was Germany?

What year does Polk forecast that Europe will see the pre-recession numbers of 18 million vehicles sold annually?

What are some of the differences between North America’s recession and Europe’s recession?

Which car companies are doing well in Europe, which car companies are not doing as well? Pratt talks about Volkswagen, BMW, Renault, Nissan, Fiat, Ford and Opel.

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website www.carlist.com. Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website, www.drivingthenation.com, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.