Host John Batchelor talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about April automotive sales.
It’s a mixed bag, according to Automotive News, sales didn’t quite making the 15 million SAAR that they have every other month this year, but there were some highlights.
Pickups were the winner and they helped General Motors, Ford, and Dodge/Ram with their sales. It helped Ford boost it’s sales 18 percent, and General Motors and Chrysler up 11 percent. April is traditionally the month for pickup sales, but it helps that gasoline prices are not spiking.
I was talking to June, the owner of Second Act in Auburn, CA. She was pleased that she had just filled her tank and it didn’t go above the price that in her head was too much to bear. She stopped, looked at me and said, “I can’t believe it. I’ve fallen for it. They’ve kept the prices so high for so long that I feel good about paying $3.70 a gallon.”
That’s the anecdotal evidence from these sales, people feel good about buying bigger vehicles and luxury vehicles. Lamborghini, Bentley, Cadillac, Audi, Rolls-Royce, Porsche, Mercedes-Benz, Jaguar/Land Rover, all up month-over-month, year-over-year.
Batchelor and Hammond talk about sales for April.