Ahead of the Paris auto show the new Aston Martin DB11 won the prestigious Autonis Design Award for the sports car category, with the Aston Martin DB11 receiving 36.2% of the votes, ahead of Porsche 911 (31.6%) and Jaguar F-Type SVR (13.7%).

Marek Reichman, Chief Creative Officer and studio head at Aston Martin talked to Lou Ann Hammond about designing the Aston Martin DB11, the DB5(seen in Skyfall and Goldfinger), the first James Bond car, and the current car for the James Bond film, and the first car created exclusively for James Bond, the DB 10 (seen in Spectre). There were only ten DB 10s produced, one sold at auction to benefit the Médecins Sans Frontières – Doctors Without Borders – charity. The other nine DB 10s belong to either Aston Martin or Eon Productions.

The DB11 is the all new Super Grand Tourer; all new engine, design, exterior and interior design. Reichman takes us through the full car; polished aluminum, technology in the headlights, beautifully handsewn leather seats. The total hours to produce the DB11 GT takes about 200 hours, the Bridge of Weir, Fine Scottish Leather seats alone take ten hours to build.

Reichman has been designing vehicles for Aston Martin for years. He answers the question, is it hard to continue to outdo yourself?

Before the production of the DB11 a clay model is created, then it is scanned, and a full-size model is produced. Over a period of 6-8 months, there is a refining of the design (you can see the designers in pictures in the background working on the full-size model in the video).

Leather and wood are incredibly important on any car. The Aston Martin has a complete range of colors for leather. Nigel shows us how the DB11 gets the emboss on each piece of the Bridge of Weir Fine Scottish Leather.