Audi’s EVP & COO, Mark Del Rosso on marketshare & brand loyalty on Driving the Nation

At the 2013 Los Angeles auto show Mark Del Rosso, Audi of America’s Executive Vice President and Chief Operating Officer, talked to Lou Ann Hammond, CEO, Driving the Nation talked about marketshare and brand loyalty.

Does Audi’s increase in marketshare come from other brands inside Volkswagen or from luxury brands outside of Volkswagen?

Audi announced they will have 4G in the Audi A3 by 2015. They also have electric vehicles and they are bringing out a plug-in hybrid. Del Rosso talks about all of these.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.