At the 2013 Los Angeles auto show Mark Del Rosso, Audi of America’s Executive Vice President and Chief Operating Officer, talked to Lou Ann Hammond, CEO, Driving the Nation talked about marketshare and brand loyalty.
Does Audi’s increase in marketshare come from other brands inside Volkswagen or from luxury brands outside of Volkswagen?
Audi announced they will have 4G in the Audi A3 by 2015. They also have electric vehicles and they are bringing out a plug-in hybrid. Del Rosso talks about all of these.