Barry Meguiar broke ranks with his Father and Grandfather when he told them, “whether you like it or not we are in the retail business.”
Meguiar’s had been a wholesale business since 1901 selling Meguiar’s Mirror Glaze furniture polish. All the horse carriages were black, and the owners found that Meguiar’s did a better job than any other polish.
All the car polishers were using Meguiar’s Mirror Glaze No. 7 Sealer and Reseal Glaze, which they bought from custom paint shops. Barry started selling retail through car shows. Most car owners don’t wax their cars anymore, only ten percent wax their cars, but the clear coat still gets scratched.
Meguiar’s went from being wholesale to selling a one-step cleaner wax retail in 1973, to being sold to 3M Corp, to now selling seventy retail products in Walmart. That’s a business that is waxing, not waning.