TodayApril 16, 2022

Bentley’s Alasdair Stewart on sales and marketing

New York International Auto Show (NYIAS)

Alasdair Stewart is a member of the Board for the sales and marketing of Bentley Motors Ltd. We met up with Stewart at the 2011 New York auto show.

Stewart just got into New York from China. How is Bentley doing in China? There are more than fifty cities in China with more than 20,000,000 people in each city. How is China handling that amount of growth? Are they selling to retail customers or hotels?

Most people in China sit in the back of the car, chauffeured. Does Bentley make the four-door in China differently than in the United States? What about two doors?

How is Bentley doing in Europe?

How will Bentley meet the new CAFE requirements? Will it be through engines or lighter weight vehicles? Bentley is a member of the Volkswagen AG group.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.