BMW flexes their diesel muscles

How flexible is BMW? Read the remarks below and watch the video as BMW says they will bring diesel to the United States.

from the BMW press release:

REMARKS – BMW GROUP PRESS CONFERENCE, 2008 NORTH AMERICAN INTERNATIONAL AUTO SHOW, DETROIT, JANUARY 13, 2008Speech by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Dr. Klaus Dräger, Member of the Board of Management of BMW AG, Tom Purves, Chairman and CEO of BMW (US) Holding Corporation, BMW Group Press Conference, 2008, North American International Auto Show, Detroit, January 13th, 2008.

Ladies and Gentlemen,

This dynamic performance symbolizes an exciting year for BMW – worldwide, and specifically here in the U.S.:

1. We are launching BMW diesels in North America.

2. We are launching the BMW X6, the first Sports Activity Coupe.

3. We are bringing the successful BMW 1 series to the American market.

Here you have “The New BMW Advanced Diesel with BluePerformance”. These are the first two BMW diesel models for the U.S. market: The BMW X5 xDrive35d and the BMW 335d sedan. Both cars will be available at BMW centers starting in the fall of this year.

Why are we bringing BMW diesels to North America?

More and more of our American customers expect the ultimate driving machine to give them not only high performance – but also fuel-efficient and environmentally-friendly solutions.

BMW Advanced Diesel with BluePerformance is the right solution at the right time. Diesel technology is an important step on the road to more fuel-efficient, lower-emission mobility. Mercedes has already released clean diesel cars with blue tec technology in the U.S. market.

Diesel does not mean giving up on “sheer driving pleasure” – definitely not for our customers.

These two cars here are each fitted with a three-liter in-line six cylinder diesel engine with Variable Twin Turbo technology: A sensational engine which is quite unique.

It is the cleanest diesel engine with the sportiest and best performance-in the world!

In every respect, it fulfills the strict requirements of the U.S. market with regard to cutting emissions like CO2. At the same time BMW uses SCR technology to reduce nitric oxides (NOX).

We will be offering BMW Advanced Diesel with BluePerformance in all 50 States.

In this way we are leveraging our outstanding BMW diesel experience in terms of sporty and efficient diesels in the U.S. Back in 1983 we built the fastest diesel car of the day – the BMW 524td. Today the BMW diesel with Variable Twin Turbo technology sets new standards:

¢ No other diesel engine has won the Engine of the Year Award more times.

¢ No other engine can accelerate as dynamically using so little fuel.

In short: BMW diesel technology is an extremely attractive option. It is an excellent way to respond to the current challenges regarding reducing emissions.

Our customers all around the world have been excited about BMW diesels for many years. Today, more than 40 percent of all BMW cars sold are diesels, in Europe almost 70 percent. Last year, BMW sold more diesel cars than any other premium manufacturer. In Europe 90 percent of BMW X5 customers and more than 60 percent of BMW 3 Series customers order diesel versions.

Our BMW Advanced Diesel with BluePerformance builds on our EfficientDynamics strategy.

We have followed this strategy for many years. EfficientDynamics stands for the consistent reduction of the fuel consumption and emissions of our cars – in the short term, in the medium term, and also in the distant future. We are currently using EfficientDynamics to reduce the fuel consumption and the emissions through highly efficient diesel and gasoline engines. Further measures are being implemented such as intelligent lightweight construction and energy management. We apply EfficientDynamics as standard and across the entire fleet. No other car company in the wolrd is as consistent in this as we are. Here in the U.S., just a few months ago one of the most recent studies published by the renowned organization Environmental Defense confirmed: Between 1990 and 2005 BMW cut fuel consumption and CO2 emissions of new cars sold here in the United States much more than any other manufacturer.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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