Bob Carter, Group Vice President & General Manager, Toyota Motor Sales (TMS), USA talked to me at the 2008 North American International auto show.
I asked the manufacturers I interviewed the same questions:
1. Which of the following alternative platforms are you putting the most resources behind?
ethanol/flex fuel vehicles
plug-in electric vehicles
(If you are investing in more than one, have them list by order of interest by the Manufacturer)
2. What percentage of your cars are recyclable? (Listen as Bob Carter talks about the recyclability of nickel metal hydride batteries)
3. How many of your US manufacturing plants are zero-percent landfill?