Bodil Eriksson, Executive Vice President for Volvo Cars North America (VCNA) on Driving the Nation

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Bodil Eriksson, Executive Vice President for Volvo Cars North America (VCNA) on Driving the Nation

Bodil Eriksson as Executive Vice President, Marketing, Brand & Communications, Volvo Cars North America speaks with Lou Ann Hammond about Volvo’s future vehicles.

Bodil Eriksson joined Volvo Cars for the first time under the Swedish ownership in the latter part of the 90s, in the role as SVP Corporate Communications for Volvo Car Group. She was part of the first years of Ford Motor Company ownership. She again joined Volvo Cars in May 2012. She has a thorough background in brand strategy, marketing and communications from consumer goods and industrial companies from executive managements and Board assignments.

Eriksson talks about North America and how Volvo plans to gain marketshare in North America.

By | 2017-03-22T08:00:27+00:00 March 16th, 2014|Categories: Automobiles and Energy, drivingthenation.com, lou ann hammond, Video, Volvo, youtube.com|0 Comments

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website www.carlist.com. Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website, www.drivingthenation.com, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.