Bodil Eriksson, Executive Vice President for Volvo Cars North America (VCNA) on Driving the Nation

Bodil Eriksson as Executive Vice President, Marketing, Brand & Communications, Volvo Cars North America speaks with Lou Ann Hammond about Volvo’s future vehicles.

Bodil Eriksson joined Volvo Cars for the first time under the Swedish ownership in the latter part of the 90s, in the role as SVP Corporate Communications for Volvo Car Group. She was part of the first years of Ford Motor Company ownership. She again joined Volvo Cars in May 2012. She has a thorough background in brand strategy, marketing and communications from consumer goods and industrial companies from executive managements and Board assignments.

Eriksson talks about North America and how Volvo plans to gain marketshare in North America.

By | 2017-03-22T08:00:27+00:00 March 16th, 2014|Categories: Automobiles and Energy, Video, Volvo, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.