Volvo’s future products
Bodil Eriksson as Executive Vice President, Marketing, Brand & Communications, Volvo Cars North America speaks with Lou Ann Hammond about Volvo’s future vehicles.
Bodil Eriksson joined Volvo Cars for the first time under the Swedish ownership in the latter part of the 90s, in the role of SVP Corporate Communications for Volvo Car Group. She was part of the first years of Ford Motor Company ownership. She again joined Volvo Cars in May 2012. She has a thorough background in brand strategy, marketing, and communications from consumer goods and industrial companies from executive management and Board assignments.
Eriksson talks about North America and how Volvo plans to gain marketshare in North America.