TodayApril 15, 2022

Bosch creates Soft-Tech and mySpin

Frankfurt Auto Show (IAA)

Torsten Mlasko, Bosch Soft-Tech talked to Lou Ann Hammond, CEO, Of Driving the Nation about myspin.

People are accessing their smartphones so much that there is a new spinal ailment called Text Neck, an ailment caused by bending your neck forward to read your smartphone. That continues even when people are driving Even while driving, people want access to their own phone, with their own apps and personalized content. But using smartphones behind the wheel is hazardous.

Bosch mySpin

mySPIN solves this problem by integrating the smartphone with the car’s head unit. The driver can then use compatible smartphone apps directly from the car’s touchscreen.

mySPIN is fully customizable. The vehicle manufacturer retains total control over the customer experience, deciding which apps are available inside the car and which features can be used while driving. mySPIN supports iOS and Android smartphones. Support for Windows smartphones is currently in the prototype stage.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.