Bugatti presented the La Voiture Noire unique model at the Concorso d’Eleganza Villa d’Este and came away a winner.

It’s a dream for all vintage car lovers to attend the Concorso d’Eleganza Villa d’Este. The warmth of the sun on the sublime property of Villa d’Este on the shores of Lake Como in Italy and legendary cars exceptionally maintained all around us. The annual event is held in the beautiful surroundings of Lake Como, and they hosted an event celebrating elegance and design. The Villa d’Este organized its much-anticipated gathering of with rare and remarkable historic cars. Bugatti was among the participants and is proud to have won the car design award with the car that marked the beginning of this extraordinary year for La Marque: La Voiture Noire.

“The Elegance Contest at the Villa d’Este is a major event for the world of luxury sports cars,” explains Stephan Winkelmann, Bugatti CEO. “The models that can be seen here every year are iconic, and the setting in which they are displayed could not be better!”

Video of Bugatti La Voiture Noire courtesy Leon Beenen

The majestic palaces, the Villas, of Este and Erbe, the Italian Renaissance gardens along the calm waters of Lake Como make for an exceptional experience. The design competition focuses on the aesthetics of cars and recognizes those that demonstrate a unique desire for beauty and passion. Prizes are awarded by the design jury and the public depending for different categories. The Bugatti participated in and was awarded the prize for the category: “Concept Cars and Prototypes.”

The concept was unveiled for the first time at the Geneva Motor Show this year, and La Voiture Noire commenced the anniversary of Bugatti’s 110th anniversary. This unique model pays homage to the legendary Bugatti Type 57SC Atlantic painted in black which mysteriously disappeared from the workshops in Molsheim, France during the Second World War. La Voiture Noire takes the key elements of the historic Gran Turismo and keeps all the beautiful features that make Bugatti hyper sports cars exceptional.

Stephan Winkelmann noted that “Bugatti’s unique model, the La Voiture Noire, with its exceptional lines and special character, has its place in the competition.” Thus, this weekend, La Marque officially presented its rarely displayed model in a beautiful environment and defended its honor in the face of luxurious cars. Although the excellent weather was swept away by a Lake Como storm on Saturday, the sun came back to shine on the Concorso d’Eleganza Villa d’Este on Sunday, a day that garnered the Design Award of the Concorso by public vote. Mr. Winkelmann received the trophy with kudos from the roaring audience. Given the exceptional and unique character of this event, the final result mattered little to the eyes of Bugatti enthusiasts. La Voiture Noire rarely makes public appearances, so it was the opportunity for car lovers to catch a glimpse of an exceptional model.