TodayApril 16, 2022

Buick color and trim designer, Ven Lai on Driving the Nation

A color called Choccachino

Ven Lai, Buick Color and trim designer, sat down with Lou Ann Hammond, CEO,, to talk about Buick’s new colors and trims.

I first met Lai at a Verano event. She explained to me that what I saw as a tan was a color called Choccachino, a deep tan that took some time to get exactly right. Now Buick has colors such as Ebony, Cashmere, and Choccachino for their interior colors.

Lai is part of the group of designers that is making Buick a cool car. She describes a car as a house, with different rooms that have different functions that need to be taken into consideration.

Lai’s goal is to make Buick interiors “purposeful and beautiful”. “Enclaves sense of fashion is enhanced with rich saturated tones and the new color combinations, which are driven by Buick customers lifestyles,” said Ven Lai, Buick creative designer, color and trim. “The new Cocoa interior color is a great example. It was developed specifically for the Enclave, adding a higher degree of visual warmth that is complemented by the soft feel of the Nuance sandstone leather “ a material that has similar characteristics to leathers used in home furnishings. It makes for a comfortable and rewarding place to be for daily commutes or long weekend drives.”

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.