TodayApril 16, 2022

Cadillac Provoq concept at the 2008 NAIAS

2008 North American International Auto Show (NAIAS)

Rick Wagoner, the CEO, General Motors, unveiled this concept at the Consumer Electronics Show in Las Vegas, NV, in January 2008. The Cadillac Provoq concept was unveiled again at the 2008 Detroit auto show.

This concept is a five-passenger crossover prototype that utilizes a hydrogen fuel cell e-flex system to extend the driving range of this plug-in electric vehicle. Remember the Chevy volt, with the gasoline-based range extender? This is why they call it e-flex; because it’s the same range extender, but it can use different energies, including ethanol.

Cadillac is the luxury transportation arm of General Motors and Cadillac is including high-tech features such as dual battery charging ports hidden in the left and right front fenders. There is a roof-mounted solar panel to boost electric power accessories. The signature Cadillac front grille louvers open for increased airflow and close up at highway speeds to improve aerodynamics. Like the Tesla, the charging port glows during charging.

The Provoq platform is based on the same new architecture that was shown on the Saab 9-4X concept.

The Concept Chevy Volt is due out in 2010 if General Motors can figure out the lithium-ion battery. but the Provoq is still a concept. What this concept shows is that General Motors is betting strongly that they can beat the issues they have right now with a plug-in hybrid electric vehicle and look at the next generation, a functional crossover.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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