The future Audi TT and A3 e-tron and Q3

Audi of America Filip Brabec is Director, Product Planning, for Audi of America, responsible for product definition and configuration of current models as well as setting the lineup for future products. Brabec talked to Lou Ann Hammond, CEO, Driving the Nation, at the 2014 North American International Auto Show (NAIAS) held in Detroit, MI about [...]

Scott Keogh, President Audi of America, on the Audi A3

San Mateo, CA - Scott Keogh, President Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, about the Audi A3. Audi of America had to go to Audi AG to get permission to produce an A3 sedan. With Volkswagen sedans not selling well in America how hard was it for Audi of [...]

Geneva Motor Show Russia Ukraine gas cars

John Batchelor Radio Show John Batchelor talks about the Geneva International Motor Show (GimsSwiss) (GIMS), Russia, Ukraine, and car sales. Russia and Ukraine are starting to seep into the Geneva Motor show discussions, and there is concern about what will happen if this situation is not contained soon if cooler heads do not [...]

Audi TT at the Geneva motor show

Audi Press Release Emotion, dynamism and high-tech “ The new Audi TT A completely revised edition of a modern classic is ready to take center stage: The Audi TT and Audi TTS will celebrate their world premieres at the Geneva Motor Show (these vehicles are currently not available for sale. they do not yet have [...]

Audi R18 e-tron at the Geneva Motor show

Geneva International Motor Show (GimsSwiss) (GIMS) Laser light assists the Audi drivers at Le Mans * Audi tests innovative lighting technology on the race track * New R18 e-Tron Quattro combines matrix LED and laser light * Prof. Dr. Ulrich Hackenberg: “Laser light is the future.” LED daytime running light, LED headlights, matrix beam, and [...]

Scott Keogh, President, Audi of America, on technology and sales on Driving the Nation

Scott Keogh, President of Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, at the 2014 Consumer Electronics Show (CES) about technology and sales in Audi. At CES Audi announced that AT&T would be a provider and Audi would start incorporating 4G LTE in their cars. Audi is known for their LED [...]

Audi’s EVP & COO, Mark Del Rosso on marketshare & brand loyalty on Driving the Nation

At the 2013 Los Angeles auto show Mark Del Rosso, Audi of America's Executive Vice President and Chief Operating Officer, talked to Lou Ann Hammond, CEO, Driving the Nation talked about marketshare and brand loyalty. Does Audi's increase in marketshare come from other brands inside Volkswagen or from luxury brands outside of Volkswagen? Audi announced [...]

Tesla talks to Google, Audi puts a Vulcan grip on Mercedes with a fascinating self-parking car

John Batchelor, host of the John Batchelor radio show, talked to Lou Ann Hammond, CEO, about tesla talking to Google about autonomous vehicles, and Audi's car commercial that star Zachary Quinto and Leonard Nimoy. Google was the first autonomous vehicle to get a license to drive their autonomous vehicles in Nevada, Audi was the [...]

Scott Keogh: The difference between diesel and gasoline

Washington Auto Show When Scott Keogh, President, Audi of America, was at the 2013 Washington Auto Show he talked to Lou Ann Hammond, CEO,, about the difference diesel has made in the United States, "Since Audi brought out its first diesel in 2009 till now, it has reduced US fuel consumption by 4.6 million [...]