Shell Eco-marathon the Superbowl of fuel-efficiency

By | 2017-12-14T13:00:33+00:00 December 8th, 2017|Categories: Automobiles and Energy, Diesel, electricity, Ferrari, Hydrogen|

In the United States, the Superbowl is the culmination of a year of team rivalry in football. An entire year of contentiousness culminates in that one game that is watched by millions. Even people who don't watch football, watch the Superbowl. Some of them watch it for the commercials. Millions and millions of dollars are [...]

Shell Oil to rig – rig to race Formula 1

By | 2018-06-26T09:35:57+00:00 November 9th, 2017|Categories: Automobiles and Energy, Ferrari, oil, Racing|Tags: , , , |

When I told a girlfriend I was going out on a Shell oil rig she scrunched up her face and quizzically asked why. If you ask people where they buy their gasoline, they will rattle off the name of their local gasoline station. Most people don't think about where the petroleum comes from that they [...]

Brands that know their customers at Geneva Motor Show

By | 2017-03-22T07:59:21+00:00 March 7th, 2017|Categories: Aston Martin, Audi, Automobiles and Energy, BMW, Ferrari, Jaguar, Land Rover, Luxury vehicles, Mercedes-Benz, Porsche, Volvo|Tags: , , , , , , , |

The 87th Geneva International Motor Show is in full swing. As is usual, Geneva brings out the beautiful supercars and the most lavish parties. Behind all the glitz and glamor are car companies with world premieres designed to intrigue and attract the new customers for 2017. I asked Ian Beavis, Chief Strategy Officer for Foote, [...]