California is a critical state for Mazda. Robert Davis, Senior Vice President for U.S. Operations, reminds me that they are headquartered in California, so he knows the California Air Resources Board (CARB) emissions requirements all too well. "We're a smaller manufacturer, so the ability to meet the requirements they give us are a little bit [...]
Derek Jenkins, Chief designer for Mazda North America, talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about a paint technique called flop.It's not a paint color, but a technique that allows certain ingredients to have greater flop, a higher high and a darker dark.
Dave Coleman, a vehicle development engineer for Mazda North American Operations (MNAO), explains Mazda's skyactiv technology to Lou Ann Hammond, CEO, www.drivingthenation.com. Since torque converters work best at low speeds Mazda added a multi-plate clutch to the torque converter. Coleman shows the old system and the new system through pictures and animation (courtesy of Mazda). [...]
2013 North American Car and Truck of the Year (NACTOY) nominees It's that time of the year again, time to whittle down the long list of new cars and trucks to decide which one is crowned car and truck/utility of the year award for 2013. The list below is referred to as the long list. [...]
Derek Jenkins, Mazda's Design Director, talked to Lou Ann Hammond, CEO, Driving the Nation, about Aerodynamics and how much the designer works with the engineers on designing for more fuel economy. At what point in the design game does the designer talk to the engineers, and has that changed over the year?
Engineering the Mazda CX-5 Dave Coleman is the Vehicle Development Engineer at Mazda's research & development. Coleman took time to talk to Lou Ann Hammond, CEO, www.drivingthenation.com about the 2013 Mazda CX-5. Watch the video as we go around Laguna Seca's Mazda raceway, out on the Monterey streets and stop to view the sunset on [...]
Are you part of the 99% that hasn't received a raise? When most people think of cars under $15,000 they think of emerging countries, and cars like the NANO. But you can buy some sweet little rides for under $15,000. And look at the miles per gallon, some get up to forty miles on the [...]
There's a reason Mazda decided to put their new Skyactiv technology on the new 2012 Mazda Mazda3. The Mazda3 model is Mazda's best-selling vehicle worldwide and accounts for nearly two thirds of all Mazda car sold in the United States. The new number to remember is 12:1. The compression ratio. The 2012 Mazda3 with SKYACTIV [...]
James O'Sullivan, president and CEO for Mazda North American Operations (MNAO) and managing executive officer, Mazda Motor Corporation (MMC) talked to Lou Ann Hammond, CEO, www.drivingthenation.com. O'Sullivan talked about skyactiv engine as well as the 2012 Mazda line-up. O'Sullivan talked about the new compact crossover SUV will be called the Mazda CX-5. It is the [...]
James J. O'Sullivan, President and CEO of Mazda North American Operations took time to talk to me at the 2010 LA auto show. What does it say about your relationship with your largest shareholder when you don't know that they are reducing their stake in you till the day you do it? I asked O'Sullivan [...]