David Duncan, Regional Vice President, Western Region, assumed the role of Vice President MINI of the Americas, effective January 1, 2014. Duncan talked to Lou Ann Hammond, CEO, Driving the Nation in Puerto Rico in February 2014 at the New Mini unveil. MINI sales were the best ever in 2013. Who are the competitors for [...]
the old MINI versus the new MINI Sasha Cordus, MINI's product marketing communications, talked to Lou Ann Hammond, CEO, Driving the Nation, about the difference in cargo space between the old MINI and the new MINI. Cordus started talking numbers, MINI has increased the cargo room 50 liters, up to 211 liters, (or 8.7 feet [...]
Alex Coyle, a sophomore studying creative advertising and photography at Virginia Commonwealth University in Richmond, VA, talked to Lou Ann Hammond, CEO, Driving the Nation at the New York International Auto Show about winning the MINI original design application. Coyle was inspired by light and designed her “MINI Originals” package to stand out at night [...]
Anders Warming, head of design for MINI, talked to Lou Ann Hammond, CEO, Driving the Nation, about the NEW MINI Clubman concept at the 2014 Geneva auto show. Warmings talked about the Mini Clubman, the new design, exterior and interior. How much does heritage play into the current designs Warming is creating?