Sasha Cordus, MINI's product marketing communications, talked to Lou Ann Hammond, CEO, Driving the Nation, about the difference in cargo space between the old MINI and the new MINI. Cordus started talking numbers, MINI has increased the cargo room 50 liters, up to 211 liters, (or 8.7 feet with the rear seat up and 38.3 [...]
Alex Coyle, a sophomore studying creative advertising and photography at Virginia Commonwealth University in Richmond, VA, talked to Lou Ann Hammond, CEO, Driving the Nation at the New York International Auto Show about winning the MINI original design application. Coyle was inspired by light and designed her “MINI Originals” package to stand out at night [...]
Anders Warming, head of design for MINI, talked to Lou Ann Hammond, CEO, Driving the Nation, about the NEW MINI Clubman concept at the 2014 Geneva auto show. Warmings talked about the Mini Clubman, the new design, exterior and interior. How much does heritage play into the current designs Warming is creating?
Lou Ann Hammond, CEO, Driving the Nation talks to Adrian van Hooydonk, chief designer for BMW about the new MINI. The new MINI has competition from the small cars that are coming out. How does Hooydonk separate the new MINI from it's competitors and from other MINIs.