chief designer for BMW about the new MINI

Adrian van Hooydonk designing the MINI

Lou Ann Hammond, CEO, Driving the Nation talks to Adrian van Hooydonk, chief designer for BMW about the new MINI. The new MINI has competition from the small cars that are coming out. How does Hooydonk separate the new MINI from its competitors and from other MINIs?

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Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.