Chip Perry was the first employee of autotrader.com. Today the website gets 17 million visitors, so Perry sees a very clear and instant barometer when there is a change in consumer sentiment.
Perry says that three months ago people who were looking for a more fuel efficient car than they own right now ranked about 53%. What percentage of consumers are looking for more fuel-effiecient cars now?
Why is loyalty among sub-prime buyers so much higher than high prime buyers?