Chip Perry, President & CEO, autotrader.com on Driving the Nation

Chip Perry was the first employee of autotrader.com. Today the website gets 17 million visitors, so Perry sees a very clear and instant barometer when there is a change in consumer sentiment.

Perry says that three months ago people who were looking for a more fuel efficient car than they own right now ranked about 53%. What percentage of consumers are looking for more fuel-effiecient cars now?

Why is loyalty among sub-prime buyers so much higher than high prime buyers?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.