Consumer sentiment

Chip Perry was the first employee of Today the website gets 17 million visitors, so Perry sees a very clear and instant barometer when there is a change in consumer sentiment.

Perry says that three months ago people who were looking for a more fuel-efficient car than they own right now ranked about 53%. What percentage of consumers are looking for more fuel-efficient cars now?

Why is loyalty among sub-prime buyers so much higher than high prime buyers?