Clermont-Ferrand, France – Claire Dorland Clauzel Senior Vice President Michelin Communication & Brands, Member of the Group Executive Council talks about Challenge Bibendum.

Challenge Bibendum is an annual sustainable mobility event created by Edouard Michelin eleven years ago.  Each year hundreds of companies, hundreds of cars and countries from around the world show up for an event that could be renamed Geeks gone wild.

Claire talks about the history of Challenge Bibendum, and it’s future.