Mr. Helmut Matschi serves as the Managing Director, Group Vice President of Interior & Infotainment and Member of Executive Board at Continental Automotive. Matschi talked to Lou Ann Hammond, CEO, www.drivingthenation.com about infotainment in the auto business.

Your lifestyle is important to you, the auto business knows this. There is a big push in the auto industry to incorporate as much of the infotainment as is safely had. But how much standardization is in the auto infotainment system.

What is the one standard that Continental would like to see the auto industry incorporate?

Is is software or hardware technology? Why?