Dave Zuchowski, Hyundai, at the 2010 Los Angeles auto show

Dave Zuchowski, Vice President of Sales at Hyundai Motor America stopped to talk to me at the 2010 Los Angeles auto show.

Hyundai has gotten their marketshare the old fashioned way, they’ve earned it. But how do they continue to get that marketshare, produce premium product and garner profit’s?

Hyundai has 4.7% marketshare. They came to the United States in 1986. Volkswagen has a little over 2% marketshare. They came to the United States in 1955.

There are quite a few brands that sell 300,000 unit’s annually. Nissan is next in line for Hyundai to conquest. When does Hyundai see themselves conquesting Nissan?

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About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.