Dave Zuchowski, Vice President of Sales at Hyundai Motor America stopped to talk to Lou Ann Hammond at the 2010 Los Angeles auto show.
Hyundai has gotten their marketshare the old fashioned way, they’ve earned it. But how do they continue to get that marketshare, produce premium product and garner profit’s?
Hyundai versus Volkswagen
Hyundai has 4.7% marketshare. They came to the United States in 1986. Volkswagen has a little over 2% marketshare. They came to the United States in 1955.
There are quite a few brands that sell 300,000 unit’s annually. Nissan is next in line for Hyundai to conquest. When does Hyundai see themselves conquesting Nissan?