North American International Auto Show (NAIAS), Detroit, MI – Tom Doll, Subaru of America executive vice president, and Tim Mahoney, Senior Vice President and Chief Marketing Officer (CMO), Subaru of America, Inc, sat down with me at the Detroit auto show.

Subaru’s days on the dealers lots are good, and their sales (I said marketshare, I meant sales) are up. Subaru was the only company that ended up gaining sales from 2007 to 2008. How did they manage that?

Is Subaru bringing out diesel or electric?

I asked all the executives this question:

Our federal tax dollars go to the government so that they can create Corporate Average Fuel Economy (CAFE). Automotive companies spend money to fight CAFE or to implement CAFE. In either case, the consumer is paying more taxes, or more for the car. Would it be better to give an escalating tax credit to the consumer that buys a high mileage car? For example, give a tax credit of $5,000 for a car that gets 30 mpg and is 40% made in the USA? A bigger tax credit for more mpg and a bigger percentage of made in the USA?