Don Esmond is the Senior Vice President of Automotive Operations, Toyota Motor Sales, USA. Esmond set down with me at the 2009 Chicago auto show.
I asked all the executives the same questions:
1. Are we looking at a fundamental downsizing of the industry?
2. What is the one thing that will capture the imagination and wallet of tomorrows buyer?
3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumers neck?