Dong-Jin Kim, Ph.D., Vice Chairman & CEO of Hyundai, talks about Hyundai’s cars and their fuel economy.

How important is it to Hyundai that their fuel efficiency be better? So important that Hyundai is upgrading their Theta and Lambda engines to Theta II and Lambda II to increase their horsepower and decrease the fuel consumption.

Hyundai has an S-diesel engine that they will bring to the United States in late 2009.

How aware is Kim of Toyota’s cars? Listen as he talks about how Hyundai has increased their engineering capabilities to make their cars lighter – compared to Toyotas.