Edward T. Welburn is General Motors’ Vice President of Global Design. Welburn talked to Lou Ann Hammond, CEO, drivingthenation.com, about design for General Motors.
Welburn has been around the designing world for awhile. He has seen the art and science of designing change. Whether he is creating a smaller, sleeker-looking Cadillac ATS, or a beautiful concept Ciel, Welburn is looking at all the lines.