Finbar McFall is Land Rover’s Vice President of Marketing in North America. McFall is joined by Lou Ann Hammond, CEO, www.drivingthenation.com, and Warren Brown, Washington Post.
Why bring the evoque out in Europe as a diesel and not bring a diesel out in the United States? How is Landrover going to achevie CAFE requirements with their trucks?
From Landrover’s press release:
· The smallest, lightest, most fuel-efficient Range Rover ever produced
· Full-time intelligent all-wheel drive with electronically-controlled Haldex® center coupling
· All-new 240 hp* Si4 turbocharged direct injected 2.0 liter four-cylinder engine and a six-speed automatic transmission to deliver excellent performance and fuel economy.
· Suspension configured for dynamic and agile handling across varied terrain, available with Adaptive Dynamics featuring MagneRide magneto-rheological damper technology.
· All-weather, multi-terrain capability with Land Rover Terrain Response®, which features a driver selectable programs to suit terrain conditions.
· Five Passenger Seating
· Innovative Range Rover technologies, including an 8-inch (203mm) touch-screen display and a 360 degree Surround Camera System
· Vast array of personalization options to suit customer desires
· Choice of coupe and five-door models with a great variety of color and feature combinations available
· To be sold in 160 countries worldwide, with North American deliveries beginning in Fall 2011
· Innovative ˜Pulse of the City marketing campaign has generated buzz ahead of launch
· Over 40 influential public personalities, known as ˜City Shapers, have been involved in exciting pre-launch activities.
· Range Rover Evoque silhouette wireframe sculptures have created intrigue in cities worldwide
· Estimated base price is around US $45,000