TodayApril 15, 2022

Ford honors Rosie the Riveter with flight

Rosie the Riveters visit the World War II Memorial

  • Ford is celebrating dozens of original Rosie the Riveters with a special Honor Flight to Washington, D.C., to visit the World War II Memorial and luncheon on Capitol Hill.
  • Thousands of Rosies joined the workforce at Ford’s Willow Run Bomber Plant and elsewhere during World War II, helping open the door for women in the workforce.
  • Today’s Honor Flight is part of Ford’s continuing commitment to supporting women and military veterans’ opportunities.

They were traditional American housewives, mothers, and daughters in the 1940s when suddenly everything changed. Millions of men left home to fight in World War II, and the country needed help to produce war machines. An army of women answered the call.

They became known as Rosie the Riveters, thanks to a popular film and promotional campaign. In addition to their work on assembly lines, they had a lasting impact on the country, changing perceptions and expanding opportunities for future women in the workforce.

Ford Motor Company Fund, Talons Out Honor Flight, and Yankee Air Museum today flew 30 original Rosie the Riveters to Washington, D.C., to celebrate their critical contributions to the war effort. The Rosies, ages 88-98, are being treated to a visit to the World War II Memorial and a special luncheon in their honor at the Library of Congress on Capitol Hill with Congress members from Michigan.

Ford and its Willow Run Bomber Plant in Ypsilanti, Michigan, was a significant force in the Arsenal of Democracy, the term given to the industrial powers that came together to support the Allied war effort and victory. The plant’s mile-long assembly line churned out nearly 9,000 B-24 Liberators – one every hour, or half of all the B-24s built during the war. At peak production, Willow Run employed 42,000 workers, up to one-third of the pioneering women industrial workers.

“These women not only helped win a war, but they also paved the way for future generations to achieve economic and personal independence,” said Jim Vella, president, Ford Motor Company Fund and Community Services, the philanthropic arm of Ford. “It is an honor to celebrate their vital contributions to our country and the cause of freedom.”

Today’s Honor Flight is part of Ford’s ongoing support for women and military veterans. Ford has sponsored 11 Honor Flights of World War II veterans to Washington, D.C. Last year, Ford Fund supported the Freedom Sisters REBOOT Workshop, which helped integrate women, military veterans back into civilian life.

Ford’s support for veterans and their families dates back more than 90 years through its relationship with DAV, formerly Disabled American Veterans, and the DAV Transportation Network. Ford also supports Focus on Freedom, a program honoring veterans at the annual Ford Fireworks in Detroit.

Meantime, a vital section of the historic Ford Willow Run Bomber Plant will become the new home for Yankee Air Museum, following a successful fund-raising campaign to preserve and renovate the facility. In tribute to her lasting legacy, more than 2,000 women last year gathered at Willow Run Airport to set the record for Rosie’s most representatives to assemble in one place.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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