Ford Motor Company triples sales in Russia in 2003 on Driving the Nation
Ford Motor Company triples sales in Russia in 2003 Ford introduces five new models in the first half of 2004.
lots of room for growth in Russia
Moscow, Russia, January 13, 2004 –
The sales tripled compared with the previous year (sales volume was 6669 cars in 2002):
Focus – 15 876 cars
Mondeo – 2770 cars
Transit – 665 cars
Maverick – 665 carsHenrik Nenzen, President, Ford Russia and CIS, commented: “The year 2003 became a record for our company in the Russian market. Undoubtedly, the success factors for Ford Focus are the quality of local production, cost of ownership, and the dependable and exciting Focus product it’self. We are very pleased that our consumers appreciate these qualities of the Russian-built Ford Focus that are a result of the Fords global manufacturing standards at our plant near St.Petersburg”.Ford Motor Company offers special programs for it’s customers in Russia:
Retail finance program for domestically produced Ford Focus enables customers to get a vehicle with 50% down payment. The interest rate is as low as 4.9 %. As many as 27% of the customers selected to finance part of the purchase through this program.
An insurance program that Ford Motor Company launched allows customers who buy Ford Focus and Mondeo to receive maximum insurance coverage at a low cost.Other milestones included:
The dealer network expanded from 57 to 85 dealers throughout 65 cities in Russia
Cost of Ford Focus ownership represents a very important feature and the Focus regular maintenance inspection price is offered at only 50 Euro
Fleet sales reached it’s best ever result with 250 added new companies.
With the introduction of a second shift at St. Petersburg, Ford took it’s presence in the increasingly important Russian market to a new level.Henrik Nenzen added: “Ford Motor Company reached an outstanding sales results in 2003. I am confident that this is only the beginning of our companys growth in this market. Ford plans to increase it cars sales volume up to 30,000 unit’s in 2004. We will be able to offer our clients five new models during the first half of 2004: StreetKa, Fusion, C-MAX, Expedition, and Ranger”.The Ford Group (Land Rover, Mazda, Volvo, Jaguar, Ford) became number one for the first time on the market among non-Russian manufacturers. The Ford Focus is the most bought non-Russian nameplate brand for 2003.