Ford’s Chief Marketing Officer, Jim Farley, sat down with a group of journalists at the 2010 Paris auto show.
Sometimes even the people who are paid to know the most about their brand are surprised by the models that sell the best.
Ford was sure that the Fiesta sedan would be the best seller in the United States, but it isn’t.
And that Lime squeeze color that Ford thought no one would buy? Mark that up for 25 percent of sales.
Life is getting vibrant, and more luxurious in the small car market. Because of the European demands Ford has decided to launch the titanium edition in the United States.