At the 2013 Los Angeles auto show Joseph “Joe” R. Hinrichs, Executive Vice President and President of the Americas for Ford Motor Company talked to Lou Ann Hammond, CEO, Driving the Nation about marketshare and brand loyalty. Hinrichs What is bringing Ford’s marketshare up?
Ford used to own Aston Martin, Volvo, Jaguar, Land Rover and part of Mazda. How are they doing since those brands were sold off?
What does Hinrichs have to say about Ford’s infotainment versus reliability?
Hinrichs took over Mark Fields job. Mark Fields was named the companys new chief operating officer effective Dec. 1, 2013. Hinrichs was group vice president and president of Asia Pacific Africa.